Anheuser-Busch is launching an entertainment division with help from Oscar-winning producer Michael Sugar in a push to reach consumers who don't watch ads
As more brands invest in Hollywood-style storytelling, beverage giant Anheuser-Busch is forming its own filmed content studio to reach more consumers.
Rep. Jamaal Bowman says the push to ban TikTok is 'xenophobic' and 'part of another Red Scare'
Rep. Bowman, who uses TikTok himself, spoke with Insider about why he's speaking out against a ban as scrutiny of the Chinese-owned app intensifies.
Disney executives are being directed to identify thousands of layoff candidates and propose other budget cuts by April
During Disney's February earnings call, CEO Bob Iger announced plans to eliminate 7,000 jobs across the company.
How to get a YouTube video editor job and how much they earn
It's common for YouTubers to hire editors to help with their videos, both short and long form. Here's how to start earning money as a YouTube editor.
YouTube lets advertisers use creators' video content as ads without their permission, hurting their ability to make money and build audiences
YouTube creator Taki Udon said his video was used as an ad without his permission, pointing to YouTube's ad tools as the problem.
Saudi money is flowing to Hollywood and US media, 5 years after Jamal Khashoggi's murder: 'The ice has thawed'
Entertainment and news ventures are open to do business with the Middle East despite cultural differences and protests over human rights issues and the 2018 murder of journalist Jamal Khashoggi.
A new lawsuit alleges a Tucker Carlson producer mocked a Jewish Fox News employee for going to a 'Jew bakery' to 'see his people'
A Fox News producer accuses the right-wing media company of fostering an anti-Semitic work environment.
26 real media kits that influencers use to land brand sponsorships
Creators across four social media platforms shared the media kits they use to land paid partnerships with brands like Google, Kate Spade, and Meta.
How Ron Howard and Brian Grazer's startup, fresh off a $15 million VC fundraise, is tackling hiring logjams in Hollywood
Tyler Mitchell, the CEO of Impact, revealed how the staffing platform, launched in 2022 by Imagine Entertainment founders Ron Howard and Brian Grazer, is helping producers hire experienced film and TV crews.
5 beauty industry trends to watch in 2023, according to an influencer who advises brands and an investment fund
Influencer and scout Blake Newby helps her company invest in Black beauty and wellness brands. Here's what she says is hot in the industry.
These 2 charts show how Disney+ is off to a stronger start than Netflix and HBO Max with new signups for its ad-supported service
By its third month, 36% of new subscribers to Disney+ chose its ad tier, versus 19% for Netflix in its ad tier's third month, according to data from Antenna.
How Disney, Netflix, and other Hollywood streamers and studios could be impacted by a writers strike
A writers strike looms at a risky time for the entertainment business. Experts broke down how well-prepared the major players are, including NBCUniversal, Amazon, Paramount, and more.
Fox News producer was forced to spy on Maria Bartiromo, who execs called 'crazy,' 'menopausal,' and 'hysterical,' new lawsuit says
Former Fox News producer Abby Grossberg in her discrimination lawsuit accused the network of having a "poisonous and entrenched patriarchy."
Fox News producer alleges Tucker Carlson's team plastered photos around the office of Nancy Pelosi in a bathing suit 'revealing her cleavage'
A Fox News producer accused the conservative media giant of rampant sexism and discrimination in the workplace in a lawsuit filed on Monday.
Read 13 pitch decks that helped media and tech startups nab millions in funding to disrupt entertainment
Tech is disrupting all parts of media and entertainment, and investors are rushing to cash in.
Fox News is unlikely to face pushback from professional journalism groups after court documents revealed it lied to viewers
Fox News hosts like Tucker Carlson and Laura Ingraham didn't believe 2020 election fraud claims, according to texts and emails produced in a lawsuit.
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How to make $10,000 a month or more on OnlyFans, according to creators
OnlyFans can be a lucrative way to earn money as a creator. Influencers explain how they earn with subscriptions, messages, custom content, and more.
How to get a boost on Instagram? Post 6 stories a day and use its in-app tools, says an influencer who meets regularly with the company. Here's her other advice.
An influencer had a one-on-one meeting with Instagram to ask questions from creators. She explains the types of content the algorithm favors.
We mapped out the 70 top talent management companies and agencies for influencers in an exclusive database
We created an exclusive interactive database that gives an inside look at who is working with the top influencers on social media in 2023.
How a deal to buy TikTok could go down, from a Microsoft acquisition to a private-equity play
The list of companies that would actually consider buying TikTok is small and the app would come with a big price tag, experts told Insider.
Inside the demise of Vice, from turning away a $3.5 billion Disney offer to a 'painful' downward spiral that has the media giant scrambling for a buyer
Vice's future will likely be determined in the coming months as shareholders and employees face a few scenarios: a sale, a breakup of assets, or a bankruptcy.
Fox News sued a Tucker Carlson producer named in the Dominion lawsuit for threatening to expose its legal secrets
Fox News is suing producer Abby Grossberg, claiming she'd disclose privileged information. Grossberg's name is also mentioned in Dominion's lawsuit.
Jeff Bezos's partner Lauren Sanchez reportedly shot a film over the summer that includes a small part for Bezos's teenage daughter
Jeff Bezos has kept his family life out of the spotlight. Not much is known of his only daughter with ex-wife MacKenzie Scott – not even her name.
I'm an influencer who earns a 6-figure income by posting Amazon links that drive product sales. Here are my top strategies.
The Amazon Influencer program allowed Sal Farzin to become self-employed. His storefront for tech products draws up to 20% commission per sale.
How a TikToker with 50K followers creates packages of sponsored content across different platforms to earn more from brands
Influencer Paulina Perez lists in her media kit prices for sponsored-content packages across TikTok and Instagram to entice brands to collaborate.
20 women who have founded creator-economy startups and broken through in an industry where funding often goes to men
Even though many creators are women, creator startups have primarily been founded by men. Here are startups launched by women across the US.
Romance scammers are bilking Americans out of $1.3 billion a year
Romance scams target people who are lonely, isolated, and don't know much about crypto to steal thousands of dollars.
A Los Angeles meteorologist collapsed on air, falling to the floor and forcing an emergency commercial break
Alissa Carlson is now resting and recovering, according to KCAL. In a post to her Facebook page Saturday, Carlson assured fans that she will be fine.
A publicist shares the email template she uses to land top podcast spots for her clients and 5 pitch must-haves
Alice Draper has used this template to secure guest spots for her clients on "WorkLife With Adam Grant" and Kara Loewentheil's "Unf*ck Your Brain."
How much money YouTubers with 1 million subscribers make
Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads, with some receiving six-figure monthly paychecks.
How Instagram nano influencers make money with under 10,000 followers
"Nano" influencers on Instagram can turn a few thousand followers into a money-making side hustle or even a full-time job.
How to create an influencer media kit to get brand deals
Influencers on Instagram, TikTok and YouTube shared the exact media kits they use to pitch themselves to brands.
I average $5,000 in monthly revenue creating user-generated content for small businesses. Here's how I got my start and scaled my business.
Giselle González tapped into her passions by creating user generated content for brands she loved. She shares her advice on how new UGC creators can get their start.
WPP is nearing a deal to acquire influencer marketing specialist The Goat Agency
The Goat Agency said last year it "was on a fast track" to $100 million in revenue. The deal would give WPP a boost in social content production and access to D2C clients.
Twitch cofounder says he’s stepping down as CEO to raise his baby: ‘I want to be fully there for my son as he enters this world’
"For many years I truly felt Twitch might die without my guidance and input, but I no longer feel that is true," Shear said, announcing his departure.
How much money YouTubers make, according to dozens of creators
YouTubers explain how much they earn per month, their RPM rates, and what they made on videos with 100,000 and 1 million views.
8 questions with Instagram's 'it girl' Matilda Djerf, who started a $34 million fashion empire at 22 years old
"I let other people's opinions become white noise," said the 25-year-old Swedish influencer and founder of Djerf Avenue. "I like pushing boundaries."
TikTok is hiring an A&R lead and beefing up song marketing as it takes aim at the music industry
TikTok's ambitions are coming into focus one year after it launched SoundOn. It could soon be viewed as a competitor by much of the music world.
The top 3 creator-economy takeaways from SXSW, where TikTok went big and influencer products were on full display
SXSW started off with weird vibes as SVB worries ran amuck, but the creator economy still kept rolling. Here are 3 takeaways, from TikTok to AI.
Criminals are stealing hundreds of thousands of Kias and Hyundais — and TikTok is to blame
Kia and Hyundai thefts have boomed by as much as 900% in some US cities, and it all started with a viral TikTok.
A TikTok ban or forced sale could lead to major collateral damage for US tech companies like Apple and Chinese apps like Shein
TikTok has become a scapegoat in the US-China tech war. Experts say the current policy proposals could blow back on companies like Shein and Apple.
The 2-page media kit a micro influencer used to secure more than 20 brand deals last year, including with Skims and Pottery Barn
Paulina Perez posts TikToks in both Spanish and English. She shares her 2-page media kit with rates for sponsored content on Instagram and TikTok.
How TikTok manipulates its algorithm to boost views on certain topics, according to an exec at the company
TikTok has boosted views on videos of the World Cup and Taylor Swift, a tactic one exec compared to Netflix's movie recommendations.
Uber is making its biggest play yet for the $10 billion US out of home ad market
The self-service platform will open up Uber to a larger pool of advertisers. Uber is targeting $1 billion in ad revenue by 2024.
6 AI tools podcasters are using for new ideas, editing, and more — and why they're skeptical of ChatGPT
Podcasters have been testing ChatGPT and other AI tools. Here are the use cases they found, and their thoughts on the ethics of using it for podcasts.
Here are the 19 most powerful execs in Meta's ads division.
These execs are key to bringing the social media giant's ad business back to growth.
The top breakout TikTok stars of each year since 2019 show how the app has evolved over time
Data from the celebrity search site Famous Birthdays shows TikTok's rising stars through out the years. It reveals how the platform has evolved.
Creator startup Jellysmack is investing $25 million in the video catalogs of kids and family influencers in partnership with Pocket.watch
Jellysmack partnered with entertainment startup Pocket.watch to invest directly in kids and family creators.
Seeking nominations for top European and UK digital talent-management firms
Insider is looking for the top digital talent-management firms for our inaugural list. Nominees must be firms that were founded in Europe and the UK.
A part-time TikTok influencer with 45,000 followers has landed deals with brands like NARS Cosmetics and Grey Goose. Here's the beauty creator's 7-page media kit.
Blake Newby is a part-time fashion, beauty, and lifestyle content creator. She shared the media kit she uses to pitch to brands on sponsorship deals.